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Search first decreases on18July within this window.","Sessions are GA estimates, not distinct people or all national searches. Sums and changes refer to exported date-by-channel rows, not separately deduplicated totals.","An absent date-channel row contributes0 to the exported-row sum; it is not proof that real traffic was zero. The four main channels have a row on every studied date.","Organic Social and Organic Video retain separate GA labels. They are not silently merged. Other in the display groups Referral, AI Assistant and Unassigned.","Direct can include missing referral/tagging information; it does not identify typing/bookmarks, private messages or any named platform separately.","Percent contributions are arithmetic decomposition of net exported-row decline, not causal effects. Offsetting increases can make a component exceed100%.","No within-day series, search queries, source/medium identities, promotion schedule, counterfactual control or causal media-effect estimate is supplied."],"references":["https://support.google.com/analytics/answer/9756891?hl=en","https://support.google.com/analytics/answer/15258820?hl=en","https://developers.google.com/analytics/blog/2022/hll"]}